Connect & Events
Eric doesn't coach from a textbook. He coaches from a life — one that included the streets of Chicago, hard roads through Texas, and a hard-won peace in Florida. Whatever you're carrying, he's probably carried something like it.
What Eric Offers
One-on-One Coaching
This is where the real work happens. In private, one-on-one sessions with Eric, you'll dig into the patterns, the pain, and the possibilities that have been sitting beneath the surface. No scripts. No generic advice. Just honest, direct coaching built around your life.
Group Coaching
There's power in a room full of people who refuse to quit. Eric's group coaching sessions bring together men and women who are done making excuses and ready to do the work — together. You'll challenge each other, hold each other accountable, and grow faster than you ever would alone.

Speaking Engagements
Eric's story isn't polished — it's real. From the South Side of Chicago to the roads of Texas to the shores of Florida, he's lived through things that would break most people. When he takes the stage, audiences don't just hear a speech — they feel permission to be honest about their own struggle and hopeful about what comes next.

Memoir & Writing Guidance
Eric has written over 400 memoir pieces — raw, honest, and unfiltered. If you've been carrying a story that needs to get out, he can help you find the words. Whether you want to write your own memoir, start a blog, or simply process your life on paper, Eric walks alongside you through the craft and the courage it takes.
The Record
Most people who coach you have read about struggle. Eric has lived it — in ways that would have ended most people. What follows is not a resume. It's a survival record.
As a young man, Eric was subjected to abuse at the hands of a Catholic priest — Father Arno Dennerlien — whose crimes were later the subject of formal investigation by the Catholic Church. Eric didn't just survive it. He carried it, processed it, and eventually turned it into fuel. The institution that was supposed to protect him became the first system that tried to break him.
Alan J. Schroeder — an attorney out of Frankfort — became another chapter in Eric's story of institutional betrayal. Schroeder's conduct was so egregious it made the news. Eric was a teenager who wore a wire. The story ran. The system moved slowly. Eric moved forward anyway.
At nineteen years old, Eric found himself locked up in Juárez, Mexico. Not a county jail. Not a holding cell. Juárez — one of the most dangerous cities on the planet. Most people don't come back from that kind of situation the same. Eric came back sharper.
There was a season when Eric had nothing. No address. No safety net. He lived in a men's homeless shelter under an overpass in Houston, Texas. He didn't romanticize it. He didn't hide from it. He lived it — and he got out. That experience is why he can look someone in the eye who has hit rock bottom and say: I know exactly where you are.
Eric was stabbed in the face in a bar. Not a metaphor. Not a figure of speech. A blade. His face. He survived. He still has the story. And he'll tell it to you straight — because the scar is part of the map.
Someone tried to end Eric's life. It didn't work. He's here. He's coaching. He's writing. He's speaking. The attempt failed — and what it left behind was a man who genuinely does not fear the things most people are afraid of.
Eric faced charges that carried a potential sentence of 360 years. Three hundred and sixty years. He was acquitted. Not reduced. Not plea-bargained. Acquitted. When he tells you he's been through the system — he means it in a way most people will never understand.
“I'm not coaching you from a book.
I'm coaching you from a life.”
— Eric J. Herrholz
Live Events
Eric is based in Florida and hosts seminars across the state. New dates are being scheduled now. Get on the list to be the first to know — before seats are gone.
Notify MePensacola Beach Summer Kick-Off
This is not for beginners. This is for high-end players who are ready to sit across from a seasoned pro and do the real work. A 2-night, 3-day stay at the Pensacola Beach Hilton — right on the Gulf — with 4 hours of direct coaching from Eric. Spring Break. Summer Kick-Off. One room. 250 people who mean business.
“If you're serious about your next level, this is where you show up.”
— Eric J. Herrholz
That's okay. Most people who reach out to Eric don't have it all figured out — they just know something has to change. Send him a message and he'll help you figure out the right next step together.